diff --git a/inc/config.inc.example b/inc/config.inc.example
--- a/inc/config.inc.example
+++ b/inc/config.inc.example
@@ -1,4 +1,4 @@
-<?php
+<?php /* -*- mode: php; -*- */
 /*
  * Copyright 2010 Nathan Phillip Brink <ohnobinki@ohnopublishing.net>
  *
@@ -63,6 +63,17 @@
 
 /**
  * \brief
+ *   An array of Google AdWords conversion ID and label value pairs.
+ *
+ * Set this so that the key of the array is the google_conversion_id
+ * and the value is the google_conversion_label. The conversion code
+ * is placed on the process.php page (the page that users visit when
+ * viewing their schedules).
+ */
+/* $ga_conversions = array('ddddddddd' => 'XXXXXXXXXXXX-XXXXXX', 'ddddddddd' => 'XXXXXXXXXXXX-XXXXXX'); */
+
+/**
+ * \brief
  *   List of email addresses to send feedback form submissions to.
  *
  * Set this to a PHP array of email addresses to which feedback