diff --git a/CMakeLists.txt b/CMakeLists.txt
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -245,6 +245,7 @@ if (UNIX)
   set(CPACK_PACKAGE_EXECUTABLES "${PROGRAM_NAME}")
 elseif (WIN32)
   set(CPACK_PACKAGE_EXECUTABLES "${PROGRAM_NAME};${PROGRAM_DISPLAY_NAME}")
+  set(CPACK_PACKAGE_INSTALL_DIRECTORY "${PROGRAM_NAME}")
   set(CPACK_CREATE_DESKTOP_LINKS "${PROGRAM_NAME}")
   set(CPACK_NSIS_MODIFY_PATH "ON")
   set(CPACK_PACKAGE_ICON "${CMAKE_SOURCE_DIR}/misc/serialplot.bmp")